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The album proved ubiquitous at radio. Can t Feel My Face peaked at #1 on Top 40, reaching an audience of 4.19 Billion. Earned It (Fifty Shades of Grey) also went to #1, playing to an audience of 4.2 Billion, while The Hills landed at #2 and hit an audience of 3.69 Billion. Cumulatively, the audience exceeds 14.6 Billion-plus for songs from Beauty Behind The Madness.

Fans, critics, and the industry at large have recognized this inimitable talent. He took home two GRAMMY Awards® [ Best Urban Contemporary Album for Beauty Behind The Madness and Best R&B Performance for Earned It (Fifty Shades of Grey) ] out of seven nominations. He won eight Billboard Music Awards including Top 100 Artist, Top R&B Artist, Top R&B Album for Beauty Behind The Madness, Top R&B Song for The Hills, Top Song Sales, Top Radio Songs, Top Streaming Songs, and Top Streaming Song (Audio) for The Hills. Earned It (Fifty Shades of Grey) even garnered THE WEEKND his first ever Academy Award® nomination in the category of Best Original Song.